Ava Rossi

Developed the brand name, logo, tagline, and website that positioned Ava Rossi as both luxurious and approachable. Emphasizing their handcrafted production methods, timeless designs, and high-quality Italian leather, orchestrated photo/video shoot and digital outreach campaign to help introduce the brand while defining and targeting the ideal audience. Helped build a comprehensive brand message, story, and packaging with a unique positioning to stand out.